Privacy Policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision has no consequences. This applies only insofar as no other information is given in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.


Server log files
You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log files (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. Processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer.
Your data will be transmitted to Canada, among other places. The EU Commission has an adequacy decision for data transfers to Canada.

Contact

Controller
Contact us if you wish. The contact details of the controller for data processing can be found in our imprint.



Proactive customer contact by email
If you proactively contact us by email, we only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves to process and answer your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when using the contact form
When using the contact form, we only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves the purpose of contacting you.
If the contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR. We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.



WhatsApp Business
If you contact us via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp"). If you reside outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to process and answer your contact request. For this purpose, we collect and process your mobile phone number stored on WhatsApp, if provided, your name, and other data to the extent provided by you. We use a mobile device for the service, in whose address book only data of users who have contacted us via WhatsApp are stored. Personal data is therefore not passed on to WhatsApp without your prior consent to WhatsApp.
Your data will be transmitted by WhatsApp to servers of Meta Platforms Inc. in the USA.
There is no adequacy decision from the EU Commission for the USA. Data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).
If the contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in providing quick and easy contact and in answering your request. In this case, you have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR.
We only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Further information on terms of use and data protection when using WhatsApp can be found at https://www.whatsapp.com/legal/#terms-of-service (https://www.whatsapp.com/legal/#terms-of-service) and https://www.whatsapp.com/legal/#privacy-policy (https://www.whatsapp.com/legal/#privacy-policy).

Orders


Collection, processing and disclosure of personal data for orders
When placing an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to process your inquiries. The provision of data is necessary for the conclusion of the contract. Non-provision will result in no contract being concluded. Processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the performance of a contract with you.
Your data may be passed on, for example, to the shipping companies and dropshipping providers, payment service providers, service providers for order processing and IT service providers selected by you. In all cases, we strictly adhere to legal requirements. The scope of data transmission is limited to a minimum.
Your data will be transmitted to Canada, among other places. The EU Commission has an adequacy decision for data transfers to Canada.


Reviews Advertising

Data collection when writing a comment
When commenting on an article or post, we collect your personal data (name, email address, comment text) only to the extent provided by you. The processing serves the purpose of enabling comments and displaying comments. By submitting the comment, you consent to the processing of the transmitted data. Processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

When your comment is published, the name you provided and the email address you provided will be published.

Use of email address for sending newsletters
Regardless of contract processing, we use your email address exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. Processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.

Your data will be passed on to an email marketing service provider as part of order processing. No data will be passed on to other third parties.

Use of mobile phone number for sending SMS advertising
Regardless of contract processing, we use your mobile phone number exclusively for our own advertising purposes for sending SMS advertising, provided you have expressly consented to this.
Processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your mobile phone number will then be removed from the distribution list.

Your mobile phone number will be passed on to an SMS service provider as part of order processing.



Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables unique identification of the browser when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that in this case you may not be able to fully use all functions of this website.

Under the following links you can find out how to manage (including deactivating) cookies in the most important browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=de (https://support.google.com/accounts/answer/61416?hl=de)
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies (https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies)
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen (https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen)
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac)


Technically necessary cookies
Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognise your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognised again after a page change.

The use of cookies or comparable technologies is based on § 25 para. 2 TTDSG. The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you.
Use of Consentmanager
We use the consent management tool Consentmanager from Consentmanager AB (Håltegelvägen 1b, 72348 Västerås, Sweden; "Consentmanager") on our website.
The tool allows you to give consent for data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent already given.
The data processing serves the purpose of obtaining and documenting necessary consents for data processing and thus complying with legal obligations.
Cookies may be used for this purpose. The following information, among others, may be collected and transmitted to Consentmanager: date and time of page view, information about the browser you are using and the device you are using, anonymized IP address, opt-in and opt-out data. This data will not be passed on to other third parties.
The data processing is carried out for the fulfillment of a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.
Further information on data protection at Consentmanager can be found at: https://www.consentmanager.net/privacy.php (https://www.consentmanager.net/privacy.php)

Analysis Advertising Tracking

Use of Google Analytics
We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide other services related to website usage and internet usage to the website operator. The following information, among others, can be collected: IP address, date and time of page view, click path, information about the browser you are using and the device you are using, visited pages, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, browser web storage and tracking pixels, which enable an analysis of your use of the website. The information generated thereby about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision from the EU Commission for the USA. Data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks) and https://business.safety.google/adsprocessorterms/. (https://business.safety.google/adsprocessorterms/) Both Google and US government authorities have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you.
IP anonymization is activated on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you.
You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de (https://tools.google.com/dlpage/gaoptout?hl=de)
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must carry out the opt-out on all systems and devices used for this to be comprehensive. If you delete the opt-out cookie, requests will be transmitted to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics (javascript:gaOptout()).
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html (https://www.google.com/analytics/terms/de.html) or at https://www.google.de/intl/de/policies/ (https://www.google.de/intl/de/policies/) and at https://policies.google.com/technologies/cookies?hl=de (https://policies.google.com/technologies/cookies?hl=de).


Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" and, in this context, conversion tracking (visit action evaluation) on our website. Google Conversion Tracking is an analysis service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
If you click on an ad placed by Google, a cookie for conversion tracking will be placed on your computer. These cookies have a limited validity, do not contain any personal data and therefore do not serve for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no possibility that cookies can be tracked across Ads customers' websites.
The information obtained using the conversion cookie serves the purpose of generating conversion statistics. Here we learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to the servers of Google LLC in the USA. There is no adequacy decision from the EU Commission for the USA. Data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks) and https://business.safety.google/adscontrollerterms/ (https://business.safety.google/adscontrollerterms/).
The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in addressing website visitors in a targeted manner with interest-based advertising. You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you.
You can deactivate personalized advertising in the Google ad settings. Instructions for this can be found at https://support.google.com/ads/answer/2662922?hl=de (https://support.google.com/ads/answer/2662922?hl=de)
Alternatively, you can prevent the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/) and implementing the further information on opt-out mentioned there. You will then not be included in the conversion tracking statistics.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/)

Plugins and other


Use of Google Tag Manager
We use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools, among others. The data processing serves the purpose of designing and optimizing our website to meet needs.
The Google Tag Manager itself does not store cookies and does not process personal data. However, it enables the triggering of other tags that can collect and process personal data.
Further information on terms of use and data protection can be found here (https://www.google.com/intl/de/tagmanager/use-policy.html).

Data subject rights and storage period

Duration of storage
After complete contract processing, the data will first be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial law, retention periods and then deleted after the expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
Subject to the legal requirements, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, you have a right to object to processing based on Art. 6 para. 1 f GDPR, as well as to processing for the purpose of direct marketing, in accordance with Art. 21 para. 1 GDPR.

Right to lodge a complaint with the supervisory authority
You have the right, pursuant to Art. 77 GDPR, to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

You can lodge a complaint, among others, with the supervisory authority responsible for us, which you can reach at the following contact details:

State Commissioner for Data Protection of Lower Saxony
Prinzenstraße 5
30159 Hanover
Tel.: +49 511 1204500
Fax: +49 511 1204599
Email: poststelle@lfd.niedersachsen.de

Right to object
If the personal data processing listed here is based on our legitimate interest according to Art. 6 para. 1 lit. f GDPR, you have the right, for reasons arising from your particular situation, to object to this processing at any time with effect for the future.
After an objection has been lodged, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

Last updated: 10.01.2022